The Gladdy
The Gladdy in Newcastle quietly beckons one + all with delights from the restaurant, café, pub, hotel, coffee shop + bottle shop
Re-inventing the local pub
Challenge: Increase restaurant awareness and visibility while tracking conversions from booking platforms.
The Gladdy in Newcastle is your friendly local pub in the heart of Stockton. Family-owned. Despite their growing reputation for special meals and welcoming atmosphere, their digital presence wasn't reaching beyond the local community.
Tigerheart partnered with The Gladdy to build a high-performance digital platform that would amplify their unique story, improve discoverability, and provide clear visibility into booking conversions.
Result: Tigerheart delivered a complete digital transformation for The Gladdy, implementing robust conversion tracking and comprehensive performance optimisation.
The Gladdy now reaches far beyond Stockton with full visibility into their marketing performance and measurable improvements across key metrics.
- SEO performance: Average ranking for key search terms improved from position 12 to 5, significantly increasing organic visibility
- Site quality: Achieved a site audit score of 99, indicating excellent technical health, best-practice SEO, and a strong overall user experience
- Page speed: Performance scores consistently above 90, ensuring a fast, seamless browsing and booking experience
- Conversion growth: Expanded demand beyond Stockton, driving international and out-of-area conversions and delivering a 177% increase in conversions in the second month of partnering with Tigerheart
The improved site performance and data visibility enabled The Gladdy to better understand user behaviour and optimise the full customer journey. Faster load times, clearer messaging, and a more intuitive booking experience reduced friction and improved conversion efficiency.
By aligning SEO, website performance, and conversion tracking, Tigerheart helped The Gladdy attract higher-intent users from new locations and turn that traffic into measurable results. With a scalable digital foundation now in place, The Gladdy is well positioned to continue expanding its reach and optimising performance over time.
