Bike Society
Bike Society is a leading online cycling store with a huge range of bikes, equipment, clothing + gear in Australia + New Zealand
Accelerating eCommerce Growth
Challenge: Increase revenue through improved site performance and user experience.
Bike Society is a leading retailer of cycling products in Australia. Initially a bricks and mortar only model, Bike Society partnered with Tigerheart to expand into eCommerce in 2018. The initial website was a simple WooCommerce store providing an easy way to launch quickly and start generating revenue.
Fast forward a few years and Bike Society was getting good traffic and revenue but the site performance was suffering while the UX left a lot to be imagined.
Tigerheart was set the challenge of increasing revenue through better site
performance and improved user experience.
Results: Tigerheart delivered a dramatically improved solution for Bike Society by implementing a complex Headless eCommerce experience.
Bike Society has seen a measurable shift in site performance, user experience
and ultimately a significant increase in both transaction volume and value.
- Boost in customer satisfaction and loyalty with 40% of revenue from returning users
- Checkout-to-purchase rate increased by 12%
- Revenue increased by 17% in the first month period
The improved user experience has resulted in a significant boost in customer satisfaction and loyalty. The streamlined checkout process and responsive design have contributed to a notable decrease in cart abandonment rates, contributing to higher conversion rates and increased revenue.
While Tigerheart has been working with Bike Society to grow their online revenue from $0, the implementation of the Headless eCommerce solution returned an unprecedented revenue increase. We look forward to iterating and improving the experience even further, keeping Bike Society at the forefront of online commerce.
